Empowering Product Co-creation Approaches Through Business Interoperability Concepts: The Toy Industry Case. - Ariadni Michalitsi-Psarrou; Sotirios Koussouris; C. Kontzinos; Ourania I. Markaki; Christos Ntanos; Dimitrios Panopoulos; John E. Psarras (I-ESA, 2018)