The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior. - Caihong Jiang; Wenguo Zhao; Xianghong Sun; Kan Zhang; Rui Zheng; Weina Qu (Comput. Hum. Behav., 2016)

The Effect of Personality on Online Game Flow Experience and the Eye Blink Rate as an Objective Indicator. - Pei-Luen Patrick Rau; Yu-Chieh Tseng; Xiao Dong; Caihong Jiang; Cuiling Chen (Adv. Hum. Comput. Interact., 2017)

Quantifying iron content in magnetic resonance imaging. - Kiarash Ghassaban; Saifeng Liu; Caihong Jiang; E. Mark Haacke (NeuroImage, 2019)

The Impact of Different Scarcity Promotion Strategies And Product Types On Purchase Intention In Online Scenarios -Evidence From An Eye-tracking Study. - Jie Zheng; Caihong Jiang; Yuhao Li 001 (WHICEB, 2022)

Anxiety only makes it worse: Exploring the impact mechanisms of app-based learning on performance progress. - Yuhao Li 001; Mengyi Chang; Hanxuan Zhao; Caihong Jiang; Sihua Xu (J. Comput. Assist. Learn., 2023)

Create the best first glance: The cross-cultural effect of image background on purchase intention. - Ailian Wang; Jing Pan; Caihong Jiang; Jia Jin (Decis. Support Syst., 2023)

Vigilant attention mediates the association between resting EEG alpha oscillations and word learning ability. - Yan Huang; Yao Deng; Lingda Kong; Xiumei Zhang; Xiaobao Wei; Tianxin Mao; Yong Xu; Caihong Jiang; Hengyi Rao (NeuroImage, 2023)

When Chatbot Fails: Expectancy Violation and Intergroup Bias in Human-AI Interactions. - Aibo Tan; Caihong Jiang (SOLI, 2024)

To Err is Bot, Not Human: Asymmetric Reactions to Chatbot Service Failures. - Aibo Tan; Caihong Jiang; Yan Zhu (WHICEB (3), 2024)

Morning resting hypothalamus-dorsal striatum connectivity predicts individual differences in diurnal sleepiness accumulation. - Tianxin Mao; Bowen Guo; Peng Quan; Yao Deng; Ya Chai; Jing Xu; Caihong Jiang; Qingyun Zhang; Yingjie Lu; Namni Goel; Mathias Basner; David F. Dinges; et al. (NeuroImage, 2024)

The Influence of Time Distance and Reference Price on Purchase Behavior in Scarcity Promotion. - Yiqian Yao; Caihong Jiang; Jie Zheng (WHICEB (2), 2025)