Perceived Firm Attributes, Social Identification, and Intrinsic Motivation to Voice in Brand Virtual Communities: Differentiating Brand-General and Innovation-Specific Perceptions. - Yongqiang Sun; Cailian Zhao; Xiao-Liang Shen 001; Nan Wang 010 (HICSS, 2020)

Understanding how firm attributes affect voice in brand community. - Yongqiang Sun; Cailian Zhao; Xiao-Liang Shen 001 (Ind. Manag. Data Syst., 2021)