Using Passenger Personas to Design Technological Innovation for the Rail Industry. - Luis Oliveira 001; Callum Bradley; Stewart A. Birrell; Neil Tinworth; Andy Davies; Rebecca Cain (INTSYS, 2017)

A new perspective on personas and customer journey maps: Proposing systemic UX. - Callum Bradley; Luis Oliveira 001; Stewart A. Birrell; Rebecca Cain (Int. J. Hum. Comput. Stud., 2021)