Augmented Reality in Offline Retail: Integrating the Affordance and Means-End Chain Perspectives. - Camen Teh; Chee Wei Phang; Alain Yee-Loong Chong; Zixiu Guo (HICSS, 2021)

(AR)e These Products Making Sense? Resolving Product Schema-Incongruity with Augmented Reality. - Camen Teh; Chee Wei Phang; Cheng Zhang 001; Alain Yee-Loong Chong (HCI (36), 2022)

Using Augmented Reality Technology to Promote Green Products Purchase Through Enhancing Perceived Consumer Effectiveness. - Li Liu; Camen Teh; Chee Wei David Phang (PACIS, 2025)