Heterogeneity in feature importance and prediction performance for sales at the market and store levels: the case of branded yogurt products in Quebec. - Cameron McRae; Jian-Yun Nie; Laurette Dubé (IEEE Big Data, 2022)

Tracing Digital Transformation Pathways from Subsistence Farming to Equitable and Sustainable Modern Society: Revisiting the eKutir ICT Platform-Enabled Ecosystem as an Interstitial Space. - Cameron McRae; Maria Annosi; Laurette Dubé (ICIS, 2022)

Reshaping Loyalty Programs for Sustainability: Harnessing the Power of Mobile Marketing. - Cameron McRae; Laurette Dubé (ICIS, 2023)