Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users. - Carla Ruiz-Mafé; Silvia Sanz-Blas (Internet Res., 2006)

Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users. - Enrique Bigné; Carla Ruiz-Mafé; Silvia Sanz-Blas (J. Theor. Appl. Electron. Commer. Res., 2007)

Influence of online shopping information dependency and innovativeness on internet shopping adoption. - Enrique Bigné-Alcañiz; Carla Ruiz-Mafé; Joaquín Aldás-Manzano; Silvia Sanz-Blas (Online Inf. Rev., 2008)

Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises. - Enrique Bigné-Alcañiz; Joaquín Aldás-Manzano; Luisa Andreu-Simo; Carla Ruiz-Mafé (Int. J. Electron. Bus., 2009)

Exploring individual personality factors as drivers of M-shopping acceptance. - Joaquín Aldás-Manzano; Carla Ruiz-Mafé; Silvia Sanz-Blas (Ind. Manag. Data Syst., 2009)

Key drivers of internet banking services use. - Joaquín Aldás-Manzano; Carlos Lassala-Navarré; Carla Ruiz-Mafé; Silvia Sanz-Blas (Online Inf. Rev., 2009)

Why Some Internet Users Don't Buy Air Tickets Online. - Enrique Bigné; Silvia Sanz-Blas; Carla Ruiz-Mafé; Joaquín Aldás-Manzano (ENTER, 2010)

Key factors of teenagers' mobile advertising acceptance. - José Martí Parreño; Silvia Sanz-Blas; Carla Ruiz-Mafé; Joaquín Aldás-Manzano (Ind. Manag. Data Syst., 2013)

Social Network Loyalty: Evaluating the Role of attitude, Perceived Risk and Satisfaction. - Rafael Curras-Perez; Carla Ruiz-Mafé; Silvia Sanz-Blas (Online Inf. Rev., 2013)

The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage. - Carla Ruiz-Mafé; Silvia Sanz-Blas; José Martí Parreño (Int. J. E Serv. Mob. Appl., 2014)

Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective. - Rafael Curras-Perez; Carla Ruiz-Mafé; Silvia Sanz-Blas (Ind. Manag. Data Syst., 2014)

Key drivers of consumer loyalty to Facebook fan pages. - Carla Ruiz-Mafé; José Martí Parreño; Silvia Sanz-Blas (Online Inf. Rev., 2014)

Message-driven factors influencing opening and forwarding of mobile advertising messages. - Silvia Sanz-Blas; Carla Ruiz-Mafé; José Martí Parreño (Int. J. Mob. Commun., 2015)

Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users. - Blanca Hernández-Ortega; Joaquín Aldás-Manzano; Carla Ruiz-Mafé; Silvia Sanz-Blas (Inf. Technol. People, 2017)

Information flow and WOM in social media and online communities. - Carla Ruiz-Mafé; Cleopatra Veloutsou (Online Inf. Rev., 2017)

Brands as relationship builders in the virtual world: A bibliometric analysis. - Cleopatra Veloutsou; Carla Ruiz-Mafé (Electron. Commer. Res. Appl., 2020)

Online Social Influence and Negative Emotions toward Snow Sports Brands: Moderation and Mediation Effects. - Álvaro Iranzo-Barreira; Carla Ruiz-Mafé; Inés Küster (J. Theor. Appl. Electron. Commer. Res., 2024)

Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study. - Enrique Bigné; Carla Ruiz-Mafé; Rafael Curras-Perez (Comput. Hum. Behav., 2024)