Passion at first sight: how to engage users in social commerce contexts. - Carolina Herrando; Julio Jiménez Martínez; María José Martín De Hoyos (Electron. Commer. Res., 2017)

From sPassion to sWOM: the role of flow. - Carolina Herrando; Julio Jiménez Martínez; María José Martín De Hoyos (Online Inf. Rev., 2018)

Does privacy assurance on social commerce sites matter to millennials? - Yichuan Wang 001; Carolina Herrando (Int. J. Inf. Manag., 2019)

Tell me your age and I tell you what you trust: the moderating effect of generations. - Carolina Herrando; Julio Jiménez Martínez; María José Martín De Hoyos (Internet Res., 2019)

The Mediated Effect of Social Presence on Social Commerce WOM Behavior. - Carolina Herrando; Julio Jiménez Martínez; María José Martín De Hoyos (Inf., 2021)

The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review. - Liss Jenneboer; Carolina Herrando; Efthymios Constantinides (J. Theor. Appl. Electron. Commer. Res., 2022)

The Effects of Omni-Channel Retailing on Promotional Strategy. - Dana Schrotenboer; Efthymios Constantinides; Carolina Herrando; Sjoerd de Vries (J. Theor. Appl. Electron. Commer. Res., 2022)