A trust framework model for situational contexts. - Carsten D. Schultz (PST, 2006)

Brand and its effect on user perception of search engine performance. - Bernard J. Jansen; Mimi Zhang; Carsten D. Schultz (J. Assoc. Inf. Sci. Technol., 2009)

Association Rules in Web Usage Logfile Data - Empirical Insights into the Use of User-Generated Web Site Features. - Christian Holsing; Carsten D. Schultz (ICEC (Selected Papers), 2013)

Ranking for the Top: A Misconception of Search Engine Advertisers. - Carsten D. Schultz (ICEC (Selected Papers), 2013)

Empirical Insights on the Effect of User-Generated Website Features on Micro-Conversions. - Christian Holsing; Carsten D. Schultz (Int. J. E Bus. Res., 2013)

Driving likes, comments, and shares on social networking sites: how post characteristics affect brand interactions in apparel retailing. - Carsten D. Schultz (ICEC, 2016)

Insights from consumer interactions on a social networking site: Findings from six apparel retail brands. - Carsten D. Schultz (Electron. Mark., 2016)

Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages? - Carsten D. Schultz (Electron. Commer. Res. Appl., 2017)

The impact of ad positioning in search engine advertising: a multifaceted decision problem. - Carsten D. Schultz (Electron. Commer. Res., 2020)

Informational, transactional, and navigational need of information: relevance of search intention in search engine advertising. - Carsten D. Schultz (Inf. Retr. J., 2020)

Magic mirror on the wall: Cross-buying at the point of sale. - Carsten D. Schultz; Björn Gorlas (Electron. Commer. Res., 2023)

Dark sides of artificial intelligence: The dangers of automated decision-making in search engine advertising. - Carsten D. Schultz; Christian Koch; Rainer Olbrich (J. Assoc. Inf. Sci. Technol., 2024)