The social embeddedness of decision making: opportunities and challenges. - Carsten Takac; Oliver Hinz; Martin Spann (Electron. Mark., 2011)

Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target? - Christian Schlereth; Christian Barrot; Bernd Skiera; Carsten Takac (Int. J. Electron. Commer., 2013)