Modeling Correlated Effect and Random Effect of Advertising and Word-of-Mouth on Product Diffusion. - Cenying Yang; Zhang Cheng (HICSS, 2015)

Dynamic Effectiveness of Electronic Word-Ofmouth and Online display Advertising on Offline Sales. - Cenying Yang; Cheng Zhang (PACIS, 2016)

Demand Prediction by Incorporating Internet-of-Things Data: A Case of Automobile Repair and Maintenance Service. - Jieyi Zhang; Cenying Yang; Yihao Feng (HICSS, 2024)

The Value of Internet-of-Things Enabled Behavioral Data in Demand Prediction. - Jieyi Zhang; Cenying Yang (ICIS, 2024)

Reverse double auction mechanism: An efficient algorithm for E-commerce platform operations. - Qian Chen 028; Xuan Wang 002; Cenying Yang; Zoe Lin Jiang; Shuhan Qi; Jiajia Zhang 001; Na Li; Lei Wang 203; Jing Xiao 006 (Electron. Commer. Res. Appl., 2024)