The Search Strategies of Smartphone Users for Tourism Information: A Reflection of Big Data. - Chaang-Iuan Ho; Yu-Lan Yuan (ASE BD&SI, 2015)

Rethinking the Destination Marketing Organization Management in the Big Data Era. - Yu-Lan Yuan; Chaang-Iuan Ho (ASE BD&SI, 2015)

Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective. - Chaang-Iuan Ho; Yaoyu Liu; Mingchih Chen (Inf., 2022)

Assessment of Customers' Evaluations of Service Quality in Live-Streaming Commerce: Conceptualizing and Testing a Multidimensional and Hierarchical Model. - Chaang-Iuan Ho; Yaoyu Liu; Mingchih Chen (Inf., 2024)