A new reality: Fan perceptions of augmented reality readiness in sport marketing. - Chad Goebert; Gregory P. Greenhalgh (Comput. Hum. Behav., 2020)

A whole new ball game: Fan perceptions of augmented reality enhanced sport broadcasts. - Chad Goebert; Gregory P. Greenhalgh; Brendan Dwyer (Comput. Hum. Behav., 2022)