A Novel Bid Optimizer for Sponsored Search Auctions Using Cooperative Game Theory. - Sriram Somanchi; Chaitanya Nittala; Yadati Narahari (IAT, 2009)

A Novel Bid Optimizer for Sponsored Search Auctions based on Cooperative Game Theory - Sriram Somanchi; Chaitanya Nittala; Yadati Narahari (CoRR, 2009)

Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions. - Chaitanya Nittala; Yadati Narahari (Oper. Res., 2012)