The Effect of Co-creation Claim on Brand Identification: The Moderating Effects of Self-construal and Product Involvement. - Changhui Ning; Zhe Xue; Nannan Xi (WHICEB, 2016)

I Watch But I Intend Not To Buy: Viewers' Persuasion Knowledge About Live-streaming Shopping. - Juan Chen; Wei Shen; Changhui Ning (WHICEB, 2020)