Conceptualizing product involvement using fuzzy automata and intuitionistic fuzzy sets. - Ting-Yu Chen; Cing-Chan Chou; Che-Wei Tsui (FUZZ-IEEE, 2008)

Validating the integrated paradigm for advertising involvement with the intuitionistic fuzzy set theory. - Ting-Yu Chen; Hsiao-Pin Wang; Che-Wei Tsui (FUZZ-IEEE, 2008)

A causal model of consumer involvement: A new approach with intuitionistic fuzzy automata. - Ting-Yu Chen; Li-Hsuan Yen; Che-Wei Tsui (FUZZ-IEEE, 2008)