How Do People Resolve Dilemmas? Eliciting Subjective Decision Factors. - Chen-Kuo Pai; Ronald M. Lee; David Hinds; Weidong Xia; Bruce Seaton (HICSS, 2011)

The establishment of appropriate service strategy for banking industry customers with different value. - Shun-Hsing Chen; Chen-Kuo Pai; Fei-Yun Chen (Int. J. Serv. Technol. Manag., 2011)

Assessing Deontic Trade-offs: A Conjoint Analysis Approach. - Chen-Kuo Pai; Ronald M. Lee; Bruce Seaton; Weidong Xia (J. Comput., 2013)

A comparison of the official tourism website of five east tourism destinations. - Chen-Kuo Pai; Meng Long Xia; Te-Wei Wang (J. Inf. Technol. Tour., 2014)

Measuring service quality in Macau luxury hotels using the QFD method: a case study. - Chen-Kuo Pai; Shun-Hsing Chen; David Hinds (Int. J. Serv. Technol. Manag., 2016)