Applying Reinforcement Theory to Implementing a Retargeting Advertising in the Electronic Commerce Website. - Keng-Chieh Yang; Chia-Hui Huang; Chen-Wei Tsai (ICEC, 2015)

Applying Social Marketing Theory to develop retargeting and social networking advertising website. - Keng-Chieh Yang; Chia-Hui Huang; Conna Yang; Chen-Wei Tsai (IEEM, 2015)