Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product. - Wen-Kuo Chen; Pei-Chu Hung; Cheng-Kun Chen; Hua-Sheng Pan (ICMECG, 2020)

Research on Online Impulsive Buying and Post-Purchase Dissonance. - Wen-Kuo Chen; Yen-Ling Lin; Hua-Sheng Pan; Cheng-Kun Chen (IRI, 2020)

Understanding Consumers' Post-purchase Behavior by Cognitive Dissonance and Emotions in the Online Impulse Buying Context. - Wen-Kuo Chen; Cheng-Kun Chen; Andri Dayarana K. Silalahi (IRI, 2021)