Identifying bloggers with marketing influence in the blogosphere. - Yung-Ming Li; Cheng-Yang Lai; Ching-Wen Chen (ICEC, 2009)

Discovering Influential Nodes for Viral Marketing. - Yung-Ming Li; Cheng-Yang Lai; Chia-Hao Lin (HICSS, 2009)

Identifying influential reviewers for word-of-mouth marketing. - Yung-Ming Li; Chia-Hao Lin; Cheng-Yang Lai (Electron. Commer. Res. Appl., 2010)

Social support mechanism in micro-blogosphere. - Yung-Ming Li; Cheng-Yang Lai (ICEC, 2011)

Business modeling for online video services: download vs. streaming. - Yung-Ming Li; Lien-Fa Lin; Cheng-Yang Lai (ICEC, 2011)

Building a qualitative recruitment system via SVM with MCDM approach. - Yung-Ming Li; Cheng-Yang Lai; Chien-Pang Kao (Appl. Intell., 2011)

Discovering influencers for marketing in the blogosphere. - Yung-Ming Li; Cheng-Yang Lai; Ching-Wen Chen (Inf. Sci., 2011)

A social recommender mechanism for improving knowledge sharing in online forums. - Yung-Ming Li; Tzu-Fong Liao; Cheng-Yang Lai (Inf. Process. Manag., 2012)

A Social Referral Mechanism on e-Marketplace. - Cheng-Yang Lai; Yung-Ming Li (ICEC (Selected Papers), 2013)

A Diffusing Path Planning Mechanism for Marketing Information Propagation over Social Media. - Yung-Ming Li; Cheng-Yang Lai (HICSS, 2013)

A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship. - Yung-Ming Li; Chun-Te Wu; Cheng-Yang Lai (Decis. Support Syst., 2013)

A social appraisal mechanism for online purchase decision support in the micro-blogosphere. - Yung-Ming Li; Cheng-Yang Lai (Decis. Support Syst., 2014)

A social referral appraising mechanism for the e-marketplace. - Cheng-Yang Lai; Yung-Ming Li; Lien-Fa Lin (Inf. Manag., 2017)

A diffusion planning mechanism for social marketing. - Yung-Ming Li; Cheng-Yang Lai; Lien-Fa Lin (Inf. Manag., 2017)