Consumer's Symbol-consumption and Brand Management. - Jinglei Su; Chengyue Yin (WHICEB, 2016)

Mental Imagery of Travelling Destination: Pictures on the Website. - Nan Bi; Chengyue Yin (WHICEB, 2019)

The Impact of Other Consumers' Visual Information in Online Reviews on Consumers' Attitude and Purchase Intention. - Jinglei Su; Chengyue Yin (WHICEB, 2019)

The Impact of the Perceived Attractiveness and Review Valence on Consumers' Purchase Intention in Online Reviews. - Jinglei Su; Chengyue Yin (WHICEB, 2019)