Brand Positioning Strategy Using Search Engine Marketing. - Wenyu Dou; Kai H. Lim; Chenting Su; Nan Zhou; Nan Cui (MIS Q., 2010)

How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment. - Ning Zhang; Zhimin Zhou; Chenting Su; Nan Zhou (Cyberpsychology Behav. Soc. Netw., 2013)

Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system. - Dan Ke; Anran Chen; Chenting Su (Electron. Commer. Res., 2016)

Becoming Friends in Online Brand Communities: Evidence From China. - Zhimin Zhou; Chenting Su; Nan Zhou; Ning Zhang (J. Comput. Mediat. Commun., 2016)