Advertising Effectiveness of Different Social Appeals through Microblog. - Chenyan Gu; Yunjie Xu; Xiaoai Tan (WHICEB, 2014)

Effect of appeal orientation in sponsored ad forwarding on a microblog platform. - Chenyan Gu; Yunjie Calvin Xu; Minghui Yao (Internet Res., 2020)

The impact of task characteristics on online group participation behavior: a study using information processing theory. - Yuan Sun 002; Chenyan Gu; Xinjie Zhou; Rong-An Shang (Ind. Manag. Data Syst., 2023)

Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon-Feminine Stereotype. - Chenyan Gu; Liang Hu; Xi Lei; Defeng Yang (J. Theor. Appl. Electron. Commer. Res., 2023)

Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence. - Chenyan Gu; Shuyue Jia; Jiaying Lai; Ruli Chen; Xinsiyu Chang (J. Theor. Appl. Electron. Commer. Res., 2024)

A local correlation estimation surrogate-assisted bi-objective evolutionary algorithm for heterogeneous objectives. - Chenyan Gu; Handing Wang (Appl. Soft Comput., 2024)