Effect of Commitment and Trust towards Micro-blogs on Consumer Behavioral Intention: A Relationship Marketing Perspective. - Chien-Lung Hsu; Chia-Chang Liu; Yuan-Duen Lee (Int. J. Electron. Bus. Manag., 2010)

From Structural Assurances to Trusting Beliefs: Validating Persuasion Principles in the Context of Online Shopping. - Eldon Y. Li; HsiuJu Rebecca Yen; Chia-Chang Liu; Laurence F. K. Chang (PACIS, 2013)