A strategic contingency model for technology alliance. - Teresa L. Ju; Shu Hui Chen; Chia-Ying Li; Tien-Shiang Lee (Ind. Manag. Data Syst., 2005)

A contingency model for knowledge management capability and innovation. - Teresa L. Ju; Chia-Ying Li; Tien-Shiang Lee (Ind. Manag. Data Syst., 2006)

A contingency approach to incorporate human, emotional and social influence into a TAM for KM programs. - Wann-Yih Wu; Chia-Ying Li (J. Inf. Sci., 2007)

An integrated multi-objective decision-making process for supplier selection with bundling problem. - Wann-Yih Wu; Badri Munir Sukoco; Chia-Ying Li; Shu Hui Chen (Expert Syst. Appl., 2009)

The impact of knowledge stickiness on knowledge transfer implementation, internalization, and satisfaction for multinational corporations. - Chia-Ying Li; Chang-Tseh Hsieh (Int. J. Inf. Manag., 2009)

The Effects Of Persuasive Messages On System Acceptance. - Chia-Ying Li; Yi-Cheng Ku (PACIS, 2011)

Knowledge stickiness in the buyer-supplier knowledge transfer process: The moderating effects of learning capability and social embeddedness. - Chia-Ying Li (Expert Syst. Appl., 2012)

Does Self-Efficacy Contribute to Knowledge Sharing and Innovation Effectiveness? A Multi-Level Perspective. - Chia-Ying Li (PACIS, 2013)

Persuasive messages on information system acceptance: A theoretical extension of elaboration likelihood model and social influence theory. - Chia-Ying Li (Comput. Hum. Behav., 2013)

Does Service-dominant Logic Matter? Toward a Unifying Model for continuance of branded Applicatio. - Yu-Hui Fang; Chia-Ying Li (PACIS, 2016)

Understanding University Students' System Acceptance Behavior: The Roles of Personality Trait and Subjective Norms. - Chia-Ying Li (Int. J. Technol. Hum. Interact., 2016)

The more, the better? Why abundant information leads to unanticipated outcomes. - Chia-Ying Li (Telematics Informatics, 2016)

Why do online consumers experience information overload? An extension of communication theory. - Chia-Ying Li (J. Inf. Sci., 2017)

Understanding Game Players' Service Experience Evaluation: Do Augmented Reality Features Matter? - Chia-Ying Li; Yu-Hui Fang (PACIS, 2018)

Consumer behavior in switching between membership cards and mobile applications: The case of Starbucks. - Chia-Ying Li (Comput. Hum. Behav., 2018)

The power of a thumbs-up: Will e-commerce switch to social commerce? - Chia-Ying Li; Yi-Cheng Ku (Inf. Manag., 2018)

Predicting continuance intention toward mobile branded apps through satisfaction and attachment. - Chia-Ying Li; Yu-Hui Fang (Telematics Informatics, 2019)

Leveraging sociability for trust building on social commerce sites. - Yu-Hui Fang; Chia-Ying Li (Electron. Commer. Res. Appl., 2020)

How does participation and browsing affect continuance intention in virtual communities? An integration of curiosity theory and subjective well-being. - Yu-Hui Fang; Chia-Ying Li; Ghulam Ali Arain; Zeeshan Ahmed Bhatti (Behav. Inf. Technol., 2021)

Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications. - Chia-Ying Li; Yu-Hui Fang (Electron. Commer. Res. Appl., 2021)

Building brand loyalty and endorsement with brand pages: integration of the lens of affordance and customer-dominant logic. - Yu-Hui Fang; Chia-Ying Li; Zeeshan Ahmed Bhatti (Inf. Technol. People, 2021)

Applying Affordance Actualization Theory to Explore Chatbot Service Continuan Intention. - Chia-Ying Li (PACIS, 2022)

Does the sharing economy change conventional consumption modes? - Yu-Hui Fang; Chia-Ying Li (Int. J. Inf. Manag., 2022)

The more we get together, the more we can save? A transaction cost perspective. - Chia-Ying Li; Yu-Hui Fang (Int. J. Inf. Manag., 2022)

Knowledge hiding and sharing with mobile social networking applications: an integrated model of antecedents and outcomes. - Yu-Hui Fang; Chia-Ying Li (Int. J. Mob. Commun., 2023)

Super app on demand: Exploring the impact of service synergy on willingness to use a new service. - Yu-Hui Fang; Chien Hsiang Liao; Chia-Ying Li (Electron. Commer. Res. Appl., 2024)

Avoiding customer cross-channel behavior in omnichannel retailing: An uncertainty reduction theory perspective. - Yu-Hui Fang; Chia-Ying Li (Electron. Mark., 2025)

A dedication-constraint model of omnichannel shopping journey. - Chia-Ying Li; Chien Hsiang Liao; Yu-Hui Fang (Electron. Mark., 2025)