Using AHP for Determining Priority in Seamless Strategy: A Case Study of the Click-and-mortar Bookstore. - Chien-Wen Chen; Chien-Lung Chan; Chiang-Yu Cheng (Int. J. Electron. Bus. Manag., 2011)

How to improve consumer attitudes toward using credit cards online: An experimental study. - Wesley Shu; Chiang-Yu Cheng (Electron. Commer. Res. Appl., 2012)

Identifying the most Persuasive Messages to Convert non-Mobile Shoppers into Mobile Shoppers. - Chiang-Yu Cheng; Eldon Li (PACIS, 2014)

Trust Transference from Online to Mobile Shopping - Academic and Practical Consideration. - Chiang-Yu Cheng; Wesley Shu (CONF-IRM, 2015)

Strategy for Initial and Appending Reviews: An Emerging China Phenomenon. - Chiang-Yu Cheng; Wesley Shu; Chia-Sheng Lin (AMCIS, 2016)