The Right Level of Complexity in a Banner Ad: Roles of Construal Level and Fluency. - Chih-Tung Kao; Man-Ying Wang (HCI (13), 2013)

Banner Evaluation Predicted by Eye Tracking Performance and the Median Thinking Style. - Man-Ying Wang; Da-Lung Tang; Chih-Tung Kao; Vincent C. Sun (HCI (10), 2013)