Antecedent of purchase intention: online seller reputation, product category and surcharge. - Ming-Chuan Pan; Chih-Ying Kuo; Ching-Ti Pan; Wei Tu (Internet Res., 2013)

Measuring the effect of Chinese brand name syllable processing on consumer purchases. - Ming-Chuan Pan; Chih-Ying Kuo; Ching-Ti Pan (Internet Res., 2015)