How Interactivity Works for Utilitarian and Hedonic Consumers Online. - Ling-Ling Wu; Yi-Ting Wang; Chin-Hsiu Wei; Ming-Yih Yeh (HICSS, 2013)

Controlling information flow in online information seeking: The moderating effects of utilitarian and hedonic consumers. - Ling-Ling Wu; Yi-Ting Wang; Chin-Hsiu Wei; Ming-Yih Yeh (Electron. Commer. Res. Appl., 2015)