Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act. - Christine Moorman; Rosellina Ferraro; Joel Huber (Mark. Sci., 2012)

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. - Christine Moorman; Simone Wies; Natalie Mizik; Fredrika J. Spencer (Mark. Sci., 2012)