Research Note - Vertical Information Sharing in a Volatile Market. - Chuan He 002; Johan Marklund; Thomas Vossen (Mark. Sci., 2008)

Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis. - Wilfred Amaldoss; Chuan He 002 (Mark. Sci., 2009)

Pricing Prototypical Products. - Wilfred Amaldoss; Chuan He 002 (Mark. Sci., 2013)

Reference-Dependent Utility, Product Variety, and Price Competition. - Wilfred Amaldoss; Chuan He 002 (Manag. Sci., 2018)

Low-Price Guarantees in a Dual Channel of Distribution. - Juncai Jiang; Chuan He 002 (Mark. Sci., 2021)

A Model of Product Line Marketing. - Chuan He 002; Shaowei Ke; Xingtan Zhang (Manag. Sci., 2022)

Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product? - Wilfred Amaldoss; Chuan He 002 (Mark. Sci., 2025)