Learning to Advertise with Adaptive Exposure via Constrained Two-Level Reinforcement Learning. - Weixun Wang; Junqi Jin; Jianye Hao; Chunjie Chen 004; Chuan Yu 002; Weinan Zhang 001; Jun Wang 012; Yixi Wang 003; Han Li 005; Jian Xu 015; Kun Gai (CoRR, 2018)

Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds. - Dagui Chen; Junqi Jin; Weinan Zhang 001; Fei Pan; Lvyin Niu; Chuan Yu 002; Jun Wang 012; Han Li 005; Jian Xu 015; Kun Gai (CIKM, 2019)

Learning Adaptive Display Exposure for Real-Time Advertising. - Weixun Wang; Junqi Jin; Jianye Hao; Chunjie Chen 004; Chuan Yu 002; Weinan Zhang 001; Jun Wang 012; Xiaotian Hao; Yixi Wang 003; Han Li 005; Jian Xu 015; Kun Gai (CIKM, 2019)

Sequential Advertising Agent with Interpretable User Hidden Intents. - Zhaoqing Peng; Junqi Jin; Lan Luo; Yaodong Yang 001; Rui Luo 001; Jun Wang 012; Weinan Zhang 001; Miao Xu; Chuan Yu 002; Tiejian Luo; Han Li 005; Jian Xu 015; et al. (AAMAS, 2020)

Learning to Infer User Hidden States for Online Sequential Advertising. - Zhaoqing Peng; Junqi Jin; Lan Luo; Yaodong Yang 001; Rui Luo 001; Jun Wang 012; Weinan Zhang 001; Haiyang Xu; Miao Xu; Chuan Yu 002; Tiejian Luo; Han Li 005; et al. (CIKM, 2020)

Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising. - Xiaotian Hao; Zhaoqing Peng; Yi Ma 005; Guan Wang; Junqi Jin; Jianye Hao; Shan Chen; Rongquan Bai; Mingzhou Xie; Miao Xu; Zhenzhe Zheng 001; Chuan Yu 002; et al. (ICML, 2020)

We Know What You Want: An Advertising Strategy Recommender System for Online Advertising. - Liyi Guo; Junqi Jin; Haoqi Zhang; Zhenzhe Zheng 001; Zhiye Yang; Zhizhuang Xing; Fei Pan; Lvyin Niu; Fan Wu 006; Haiyang Xu; Chuan Yu 002; Yuning Jiang 001; et al. (KDD, 2021)

A Unified Solution to Constrained Bidding in Online Display Advertising. - Yue He; Xiujun Chen; Di Wu 035; Junwei Pan; Qing Tan; Chuan Yu 002; Jian Xu 015; Xiaoqiang Zhu (KDD, 2021)

Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising. - Xiangyu Liu; Chuan Yu 002; Zhilin Zhang 003; Zhenzhe Zheng 001; Yu Rong; Hongtao Lv; Da Huo 002; Yiqing Wang; Dagui Chen; Jian Xu 015; Fan Wu 006; Guihai Chen; et al. (KDD, 2021)

Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising. - Zhilin Zhang 003; Xiangyu Liu; Zhenzhe Zheng 001; Chenrui Zhang; Miao Xu; Junwei Pan; Chuan Yu 002; Fan Wu 006; Jian Xu 015; Kun Gai (WSDM, 2021)

Computation Resource Allocation Solution in Recommender Systems. - Xun Yang 004; Yunli Wang; Cheng Chen; Qing Tan; Chuan Yu 002; Jian Xu 015; Xiaoqiang Zhu (CoRR, 2021)

A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising. - Chao Wen; Miao Xu; Zhilin Zhang 003; Zhenzhe Zheng 001; Yuhui Wang 004; Xiangyu Liu; Yu Rong; Dong Xie; Xiaoyang Tan; Chuan Yu 002; Jian Xu 015; Fan Wu 006; et al. (CoRR, 2021)

Hierarchically Constrained Adaptive Ad Exposure in Feeds. - Dagui Chen; Qi Yan; Chunjie Chen 004; Zhenzhe Zheng 001; Yangsu Liu; Zhenjia Ma; Chuan Yu 002; Jian Xu 015; Bo Zheng 007 (CIKM, 2022)

Sustainable Online Reinforcement Learning for Auto-bidding. - Zhiyu Mou; Yusen Huo; Rongquan Bai; Mingzhou Xie; Chuan Yu 002; Jian Xu 015; Bo Zheng 007 (NeurIPS, 2022)

A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising. - Chao Wen; Miao Xu; Zhilin Zhang 003; Zhenzhe Zheng 001; Yuhui Wang 004; Xiangyu Liu; Yu Rong; Dong Xie; Xiaoyang Tan; Chuan Yu 002; Jian Xu 015; Fan Wu 006; et al. (WSDM, 2022)

MBCT: Tree-Based Feature-Aware Binning for Individual Uncertainty Calibration. - Siguang Huang; Yunli Wang; Lili Mou; Huayue Zhang; Han Zhu 001; Chuan Yu 002; Bo Zheng 007 (WWW, 2022)

On Designing a Two-stage Auction for Online Advertising. - Yiqing Wang; Xiangyu Liu; Zhenzhe Zheng 001; Zhilin Zhang 003; Miao Xu; Chuan Yu 002; Fan Wu 006 (WWW, 2022)

MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising. - Zhen Gong; Lvyin Niu; Yang Zhao 039; Miao Xu; Haoqi Zhang; Zhenzhe Zheng 001; Zhilin Zhang 003; Rongquan Bai; Chuan Yu 002; Jian Xu 015; Bo Zheng 007; Fan Wu 006 (CIKM, 2023)

Truthful Auctions for Automated Bidding in Online Advertising. - Yidan Xing 001; Zhilin Zhang 003; Zhenzhe Zheng 001; Chuan Yu 002; Jian Xu 015; Fan Wu 006; Guihai Chen (IJCAI, 2023)

A Personalized Automated Bidding Framework for Fairness-aware Online Advertising. - Haoqi Zhang; Lvyin Niu; Zhenzhe Zheng 001; Zhilin Zhang 003; Shan Gu; Fan Wu 006; Chuan Yu 002; Jian Xu 015; Guihai Chen; Bo Zheng 007 (KDD, 2023)

Boosting Advertising Space: Designing Ad Auctions for Augment Advertising. - Yangsu Liu; Dagui Chen; Zhenzhe Zheng 001; Zhilin Zhang 003; Chuan Yu 002; Fan Wu 006; Guihai Chen (WSDM, 2023)

Designing Ad Auctions with Private Constraints for Automated Bidding. - Yidan Xing 001; Zhilin Zhang 003; Zhenzhe Zheng 001; Chuan Yu 002; Jian Xu 015; Fan Wu 006; Guihai Chen (CoRR, 2023)

Learning against Non-credible Auctions. - Qian Wang 025; Xuanzhi Xia; Zongjun Yang; Xiaotie Deng; Yuqing Kong; Zhilin Zhang 003; Liang Wang 001; Chuan Yu 002; Jian Xu 015; Bo Zheng 007 (CoRR, 2023)

Generative Auto-bidding via Conditional Diffusion Modeling. - Jiayan Guo; Yusen Huo; Zhilin Zhang 003; Tianyu Wang 028; Chuan Yu 002; Jian Xu 015; Bo Zheng 007; Yan Zhang 117 (KDD, 2024)

AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games. - Kefan Su; Yusen Huo; Zhilin Zhang 003; Shuai Dou; Chuan Yu 002; Jian Xu 015; Zongqing Lu 002; Bo Zheng 007 (NeurIPS, 2024)

Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding. - Haoming Li 017; Yusen Huo; Shuai Dou; Zhenzhe Zheng 001; Zhilin Zhang 003; Chuan Yu 002; Jian Xu 015; Fan Wu 006 (WWW, 2024)

Ad vs Organic: Revisiting Incentive Compatible Mechanism Design in E-commerce Platforms. - Ningyuan Li 001; Yunxuan Ma; Yang Zhao 039; Qian Wang 025; Zhilin Zhang 003; Chuan Yu 002; Jian Xu 015; Bo Zheng 007; Xiaotie Deng (WWW, 2024)

Scalable Virtual Valuations Combinatorial Auction Design by Combining Zeroth-Order and First-Order Optimization Method. - Zhijian Duan 001; Haoran Sun; Yichong Xia; Siqiang Wang; Zhilin Zhang 003; Chuan Yu 002; Jian Xu 015; Bo Zheng 007; Xiaotie Deng (CoRR, 2024)

Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui". - Ningyuan Li 001; Zhilin Zhang 003; Tianyan Long; Yuyao Liu; Rongquan Bai; Yurong Chen 002; Xiaotie Deng; Pengjie Wang 002; Chuan Yu 002; Jian Xu 015; Bo Zheng 007 (KDD (2), 2025)

An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising. - Zhijian Duan 001; Yusen Huo; Tianyu Wang 028; Zhilin Zhang 003; Yeshu Li; Chuan Yu 002; Jian Xu 015; Bo Zheng 007; Xiaotie Deng (KDD (1), 2025)

Bid2X: Revealing Dynamics of Bidding Environment in Online Advertising from A Foundation Model Lens. - Jiahao Ji; Tianyu Wang 028; Yeshu Li; Yusen Huo; Zhilin Zhang 003; Chuan Yu 002; Jian Xu 015; Bo Zheng 007 (KDD (2), 2025)

Learning against Non-credible Second-Price Auctions. - Qian Wang 025; Xuanzhi Xia; Zongjun Yang; Xiaotie Deng; Yuqing Kong; Zhilin Zhang 003; Liang Wang 001; Chuan Yu 002; Jian Xu 015; Bo Zheng 007 (WWW, 2025)

Nash Equilibrium Constrained Auto-bidding With Bi-level Reinforcement Learning. - Zhiyu Mou; Miao Xu; Rongquan Bai; Zhuoran Yang; Chuan Yu 002; Jian Xu 015; Bo Zheng 007 (CoRR, 2025)

Enhancing Generative Auto-bidding with Offline Reward Evaluation and Policy Search. - Zhiyu Mou; Yiqin Lv; Miao Xu; Qi Wang 005; Yixiu Mao; Qichen Ye; Chao Li; Rongquan Bai; Chuan Yu 002; Jian Xu 015; Bo Zheng 007 (CoRR, 2025)

A Unified Multi-Task Learning Framework for Generative Auto-Bidding with Validation-Aligned Optimization. - Yiqin Lv; Zhiyu Mou; Miao Xu; Jinghao Chen; Qi Wang 005; Yixiu Mao; Yun Qu 002; Rongquan Bai; Chuan Yu 002; Jian Xu 015; Bo Zheng 007; Xiangyang Ji (CoRR, 2025)

HOB: A Holistically Optimized Bidding Strategy under Heterogeneous Auction Mechanisms with Organic Traffic. - Qi Li; Wendong Huang; Qichen Ye; Wutong Xu; Cheems Wang; Rongquan Bai; Wei Yuan; Guan Wang; Chuan Yu 002; Jian Xu 015 (CoRR, 2025)

Bid2X: Revealing Dynamics of Bidding Environment in Online Advertising from A Foundation Model Lens. - Jiahao Ji; Tianyu Wang 028; Yeshu Li; Yushen Huo; Zhilin Zhang 003; Chuan Yu 002; Jian Xu 015; Bo Zheng 007 (CoRR, 2025)

GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms. - Yuejia Dou; Shuai Dou; Yuchao Ma 002; Bingzhe Wang; Tianyu Wang 028; Zhilin Zhang 003; Chuan Yu 002; Jian Xu 015; Qi Qi 003 (WWW, 2026)

Automated Deterministic Auction Design with Objective Decomposition. - Zhijian Duan 001; Haoran Sun; Yichong Xia; Siqiang Wang; Zhilin Zhang 003; Chuan Yu 002; Jian Xu 015; Xiaotie Deng (WWW, 2026)

DARA: Few-shot Budget Allocation in Online Advertising via In-Context Decision Making with RL-Finetuned LLMs. - Mingxuan Song; Yusen Huo; Bohan Zhou; Shenglin Yin; Zhen Xiao; Jieyi Long; Zhilin Zhang 003; Chuan Yu 002 (WWW, 2026)

Marketing Hosting: From Fixed to Endogenous Budgets. - Bingzhe Wang; Tianyu Wang 028; Qi Qi 003; Xiaoxuan Deng; Zhilin Zhang 003; Chuan Yu 002 (WWW, 2026)

MOON3.0: Reasoning-aware Multimodal Representation Learning for E-commerce Product Understanding. - Junxian Wu; Chenghan Fu; Zhanheng Nie; Daoze Zhang; Bowen Wan; Wanxian Guan; Chuan Yu 002; Jian Xu 015; Bo Zheng 007 (CoRR, 2026)

LERA: LLM-Enhanced RAG for Ad Auction in Generative Chatbots. - Haoran Sun; Xinrui Song; Xinyu Zhang 017; Zhaohua Chen 001; Xu Chu; Zhilin Zhang 003; Chuan Yu 002; Jian Xu 015; Bo Zheng 007; Xiaotie Deng (CoRR, 2026)