Understanding Online Impulsive Purchase Intention: The Role of Extrinsic Product Cues. - Ya-Ling Wu; Ying-Wei Shih; Chun-Yu Hsiung (AMCIS, 2017)

Understanding Online Produce Cue Effects on Consumer Behavior: Evidence from EEG Data. - Ya-Ling Wu; Chun-Yu Hsiung (AMCIS, 2018)