Role of Channel Characteristics of the New Retail Model on Brand Loyalty. - Chunliu Gu; Tianmei Wang (WHICEB (2), 2023)

Can Anthropomorphism Gain an Advantage? The Impact of Virtual Idols' Anthropomorphism on Follower Recognition and Engagement. - Jieyu Qiu; Tianmei Wang; Chunliu Gu; Yaoyao Li (WHICEB (1), 2025)