Learning Service Experience from the Service Encounter of a Retailing Chain Storefront. - Fu-ren Lin; Rung-Wei Po; Claudia Valeria Cruz Orellan (HICSS, 2010)

Mining purchasing decision rules from service encounter data of retail chain stores. - Fu-ren Lin; Rung-Wei Po; Claudia Valeria Cruz Orellan (Inf. Syst. E Bus. Manag., 2011)