Educational Marketing Strategic Approach in a Diagnostic Imaging Company: from Global perspective to Local implementation. - Leonardo Forzoni; Claudio Buffagni; Simone Guercini (ICETM, 2018)

Case Study of a Clinical Marketing Strategy within a Global Diagnostic Imaging Company. - Leonardo Forzoni; Claudio Buffagni; Fabio Nonino; Alessandro Pompei (ICETM, 2018)