Creating Value using Mobile Technology in Brazil - A Case Study in a Brazilian Airline Company. - Kelly Juliana Alvarenga; Claudio Luis Cruz de Oliveira; Fernando José Barbin Laurindo (ICE-B, 2009)

A Framework of Web Analytics - Deploying the Emergent Knowledge of Customers to Leverage Competitive Advantage. - Claudio Luis Cruz de Oliveira; Fernando José Barbin Laurindo (ICE-B, 2011)

The Impact of Digital Presence on Competitive Advantage - A Study Applied to Brazilian Bank Industry. - Claudio Luis Cruz de Oliveira; Veranise Jacubowski Correia Dubeux; Vinicius Andrade Pereira (ICE-B, 2015)