Towards Accurate Predictions of Customer Purchasing Patterns. - Rafael Valero-Fernandez; David J. Collins; Colin Rigby; James Bailey (CIT, 2017)

A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. - Adam Byrne; Emma Bonfiglio; Colin Rigby; Nicky Edelstyn (Brain Informatics, 2022)