Logistic regression in sealed-bid auctions with multiple rounds: Application in Korean court auction. - Cookhwan Kim; Woojin Chang (Expert Syst. Appl., 2011)

How to measure the effectiveness of online advertising in online marketplaces. - Cookhwan Kim; Kwiseok Kwon; Woojin Chang (Expert Syst. Appl., 2011)

How to design personalization in a context of customer retention: Who personalizes what and to what extent? - Kwiseok Kwon; Cookhwan Kim (Electron. Commer. Res. Appl., 2012)

How to select search keywords for online advertising depending on consumer involvement: An empirical investigation. - Cookhwan Kim; Sungsik Park; Kwiseok Kwon; Woojin Chang (Expert Syst. Appl., 2012)

An empirical study of the structure of relevant keywords in a search engine using the minimum spanning tree. - Cookhwan Kim; Sungsik Park; Kwiseok Kwon; Woojin Chang (Expert Syst. Appl., 2012)

An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model. - Cookhwan Kim; Sungsik Park; Kwiseok Kwon; Woojin Chang (Expert Syst. Appl., 2012)