The social fMRI: measuring, understanding, and designing social mechanisms in the real world. - Nadav Aharony; Wei Pan 002; Cory Ip; Inas Khayal; Alex Pentland (UbiComp, 2011)

Social fMRI: Investigating and shaping social mechanisms in the real world. - Nadav Aharony; Wei Pan 002; Cory Ip; Inas Khayal; Alex Pentland (Pervasive Mob. Comput., 2011)