The Self-Expressiveness of Footprints: Understanding the Drivers of Check-in. - Sara H. Hsieh; Timmy H. Tseng; Crystal T. Lee (PACIS, 2014)

Transforming smartphone Owners into Partial Employees: the effect of Value Creation and Innovativeness on Consumer coproduction Behaviour. - Crystal T. Lee; Sara H. Hsieh; Timmy H. Tseng (PACIS, 2014)

The effects of Social Capital on Brand Evangelism in Online Brand Fan Page: the Role of passionate Brand Love. - Crystal T. Lee; Sara H. Hsieh (PACIS, 2016)

Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment. - Sara H. Hsieh; Timmy H. Tseng; Crystal T. Lee (HICSS, 2018)

Facilitation of consumer loyalty toward branded applications: The dual-route perspective. - Timmy H. Tseng; Crystal T. Lee (Telematics Informatics, 2018)

Traces of mobility: Examining location disclosure on social networks with mobile location tagging. - Sara H. Hsieh; Crystal T. Lee (Telematics Informatics, 2020)

Why people spread rumors on social media: developing and validating a multi-attribute model of online rumor dissemination. - Yung-Cheng Shen; Crystal T. Lee; Ling-Yen Pan; Chung-Yuan Lee (Online Inf. Rev., 2021)

Why Consumers Stay Connected with Branded Applications: The Embeddedness Perspective. - Timmy H. Tseng; Crystal T. Lee; Sara H. Hsieh; Wun-Xuan Wu (PACIS, 2022)

Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love. - Crystal T. Lee; Sara H. Hsieh (Behav. Inf. Technol., 2022)

Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation. - Sara H. Hsieh; Crystal T. Lee; Timmy H. Tseng (Inf. Manag., 2022)

Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach. - Crystal T. Lee; Ling-Yen Pan; Sara H. Hsieh (Internet Res., 2022)

Capturing behavioural outcomes through branded applications: the perspective of the investment model. - Timmy H. Tseng; Sara H. Hsieh; Crystal T. Lee (Internet Res., 2022)

Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs). - Crystal T. Lee; Tzu-Ya Ho; Hong-Hao Xie (Electron. Commer. Res. Appl., 2023)

How does engagement on social media reinforce life aesthetic literacy? The role of interpersonal and intrapersonal influences. - Ling-Yen Pan; Crystal T. Lee (Comput. Hum. Behav., 2024)

Building bonds: an examination of relational bonding in continuous content contribution behaviors on metaverse-based non-fungible token platforms. - Crystal T. Lee; Zimo Li; Yung-Cheng Shen (Internet Res., 2024)

The effects of non-fungible token platform affordances on customer loyalty: A Buyer-Creator duality perspective. - Crystal T. Lee; Yung-Cheng Shen; Zimo Li; Hong-Hao Xie (Comput. Hum. Behav., 2024)

Artificial humanity: A multi-method exploration of user responses to AI influencer affordances in short video platform. - Crystal T. Lee; Yung-Cheng Shen (Telematics Informatics, 2025)