Network Externality on retailer and supplier Pricing Strategies for Competitive Products. - Cungen Zhu; Zhong Yao; Jing Luan; Futao Zhao (PACIS, 2016)

Comparison between the agency and wholesale model under the e-book duopoly market. - Cungen Zhu; Zhong Yao (Electron. Commer. Res., 2018)

Fake Reviews with "Verified-Purchase" and Commission Fee: Embellishment vs. Sniping. - Cungen Zhu (ICIS, 2021)

Right to Repair: Pricing, Welfare, and Environmental Implications. - Chen Jin; Luyi Yang; Cungen Zhu (Manag. Sci., 2023)