Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. - Inyoung Chae; Andrew T. Stephen; Yakov Bart; Dai Yao (Mark. Sci., 2017)

Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform. - Shijie Lu; Dai Yao; Xingyu Chen; Rajdeep Grewal (Mark. Sci., 2021)

Taxi Drivers' Response to Cancellations and No-Shows: New Evidence for Reference-Dependent Preferences. - Hai Long Duong; Junhong Chu; Dai Yao (Manag. Sci., 2023)

A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets. - Dai Yao; Chuang Tang; Junhong Chu (Mark. Sci., 2023)