Examining the Effect of Social Media Marketing in Tourism. - Hsin-Lu Chang; Dai-Yu Wu (ICEC, 2015)

Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products. - Hsin-Lu Chang; Yen-Chun Chou; Dai-Yu Wu; Sou-Chein Wu (Decis. Support Syst., 2018)