So scary, yet so fun: The role of self-efficacy in enjoyment of a virtual reality horror game. - Jih-Hsuan Tammy Lin; Dai-Yun Wu; Chen-Chao Tao (New Media Soc., 2018)

Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising. - Dai-Yun Wu; Jih-Hsuan Tammy Lin; Nicholas David Bowman (Comput. Hum. Behav., 2022)

Using time travel in virtual reality (VR) to increase efficacy perceptions of influenza vaccination. - Joomi Lee; Dai-Yun Wu; Jih-Hsuan Tammy Lin; Jooyoung Kim; Sun Joo (Grace) Ahn (J. Comput. Mediat. Commun., 2023)

Gosh! It is truly happening to me: Embodying adverse health outcomes through immersive virtual reality to promote perceived risk and healthy behaviors. - Dai-Yun Wu; Jih-Hsuan Tammy Lin (Comput. Hum. Behav., 2025)