Empowering Marketing Management and Gaming Consumer Interaction Through AI and Citizen Science. - Celestine Iwendi; Chatti Subba Lakshmi; Bala Dhandayuthapani Veerasamy; Paul A. Hollins; Damilare Adeola; Pradeep Hewage; Adedapo Paul Aderemi; Piyush Kumar Shukla (GEM, 2024)