An Empirical Analysis of Virtual Goods Pricing Strategies in Virtual Worlds. - Sulin Ba; Dan Ke; Jan Stallaert; Zhongju Zhang (PACIS, 2010)

Why give away something for nothing? Investigating virtual goods pricing and permission strategies. - Sulin Ba; Dan Ke; Jan Stallaert; Zhongju Zhang (ACM Trans. Manag. Inf. Syst., 2010)

Comparing the Quality of Customer Service in 3D Virtual Worlds to Web-Based Service. - Sulin Ba; Dan Ke; Jan Stallaert; Zhongju Zhang (WEB, 2011)

An Empirical Analysis of Virtual Goods Permission Rights and Pricing Strategies. - Dan Ke; Sulin Ba; Jan Stallaert; Zhongju Zhang (Decis. Sci., 2012)

The Cannibalization Effects of New Product Preannouncement and Launch on the C2C Marketplace. - Dan Ke; Heci Zhang; Yanbin Tu (WEB, 2016)

Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system. - Dan Ke; Anran Chen; Chenting Su (Electron. Commer. Res., 2016)

An Empirical Analysis of Brand Effects on Online Consumer Repurchase Behavior After Unsatisfied Experience. - Xiaojun Luo; Dan Ke (WEB, 2018)

Who will stay with the brand after posting non-5/5 rating of purchase? An empirical study of online consumer repurchase behavior. - Dan Ke; Heci Zhang; Ning Yu; Yanbin Tu (Inf. Syst. E Bus. Manag., 2021)

Get your report a thumb-up: An empirical investigation on crowd testing. - Jingxuan Cai; Dan Ke; Jiang Wu; Xin (Robert) Luo (Decis. Support Syst., 2022)