Experiencing Products Virtually: The Role of Vividness and Interactivity in Influencing Mental Imagery and User Reactions. - Sascha Steinmann; Thomas Kilian; Daniel Brylla (ICIS, 2014)

Do product returns hurt relational outcomes? some evidence from online retailing. - Gianfranco Walsh; Daniel Brylla (Electron. Mark., 2017)

Floating Products in Online Shops: Exploring Negative Effects of Isolated Product Depictions on Attitude and Purchase Intentions. - Daniel Erik Brylla; Gianfranco Walsh (ECIS, 2018)

Scene Sells: Why Spatial Backgrounds Outperform Isolated Product Depictions Online. - Daniel Brylla; Gianfranco Walsh (Int. J. Electron. Commer., 2020)

When Fast Means More Hassle: Online Deliveries Revisited. - Daniel Erik Brylla; Gianfranco Walsh; Michael Nolting; Julian Roth (ICIS, 2021)

When Faster Online Delivery Backfires: Examining the Negative Consequences of Split Deliveries. - Daniel Brylla; Gianfranco Walsh (Int. J. Electron. Commer., 2022)

Nudging Towards Sustainable Delivery Options: First Insights From an Experimental Study. - Daniel Erik Brylla; Gianfranco Walsh (ECIS, 2023)

Is AI the Future of Weight Loss Coaching? Exploring Digital Methods for Automated Health Guidance. - Michael Nolting; Gianfranco Walsh; Daniel Erik Brylla (ECIS, 2024)