Flexible estimation of time-varying effects for frequently purchased retail goods: a modeling approach based on household panel data. - Bernhard Baumgartner; Daniel Guhl; Thomas Kneib; Winfried J. Steiner (OR Spectr., 2018)

Addressing endogeneity in aggregate logit models with time-varying parameters for optimal retail-pricing. - Daniel Guhl (Eur. J. Oper. Res., 2019)

Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust. - Rabea Schrage; Peter Kenning; Daniel Guhl; Sebastian Gabel (ICIS, 2020)

Predicting and optimizing marketing performance in dynamic markets. - Daniel Guhl; Friederike Paetz; Udo Wagner; Michel Wedel (OR Spectr., 2024)