Information Technology as the Enabler of One-to-One Marketing. - Mark Lee Gillenson; Daniel L. Sherrell; Lei-da Chen (Commun. Assoc. Inf. Syst., 1999)

A Taxonomy of Web Site Traversal Patterns and Structures. - Mark Lee Gillenson; Daniel L. Sherrell; Lei-da Chen (Commun. Assoc. Inf. Syst., 2000)

Enticing online consumers: an extended technology acceptance perspective. - Lei-da Chen; Mark Lee Gillenson; Daniel L. Sherrell (Inf. Manag., 2002)

Consumer acceptance of virtual stores: a theoretical model and critical success factors for virtual stores. - Lei-da Chen; Mark Lee Gillenson; Daniel L. Sherrell (Data Base, 2004)

Revisiting the concept of person interactivity through social psychology and social telepresence theory. - Nichaya Suntornpithug; Zelimir W. Todorovic; Daniel L. Sherrell (Int. J. Electron. Bus., 2010)